Launch strategy

From idea to live in 8 weeks

A clear, proven path from concept to a measured, converting experience, built, promoted and launched with full analytics in place.

1

Build Out Games

We create gameplay concepts aligned to your objectives and audience. Original to your brand or drawn from our catalogue, designed to grow and retain players.

Weeks 1–3
2

Engage Sponsors & Partners

We wire in advertisers and partners for promotion, prizing and revenue. Turning your activation into a commercial channel from day one.

Weeks 2–4
3

Marketing Campaign

We develop the launch strategy and ongoing touchpoints, in and outside the game, so momentum builds before you go live.

Weeks 3–5
4

Teaser Promotion

A coming-soon strategy launches nationwide simultaneously using QR codes and partner exposure, priming the audience for day one.

Weeks 5–7
5

Launch & Monitor

We go live, monitor and measure campaigns and sales in real time, and continuously tune for conversion.

Week 8 onward
8 wks Kickoff to launch
5 Clear stages
3.4× Typical conversion lift
24/7 Always-on engagement
Questions

Launch questions

How long does the gamification launch process take?

The Gamesworx gamification launch process takes around eight weeks from kickoff to live, in five stages: build out games (weeks 1–3), engage sponsors and partners (weeks 2–4), marketing campaign (weeks 3–5), teaser promotion (weeks 5–7), then launch and monitor (week 8 onward).

Do we need our own games?

No. Games can be original to your brand or drawn from the Gamesworx catalogue, including word, arcade, trivia and prediction games for individual or team play. There's no game logic to write. See everything the platform includes.

How is the launch promoted?

A coming-soon teaser launches nationwide at the same time using QR codes and partner exposure. The marketing campaign keeps touchpoints running in and outside the game, so momentum builds before day one.

What happens after launch?

We go live, monitor and measure campaigns and sales in real time, and keep tuning for conversion.

Ready when you are

Map your launch

Book a demo and we'll sketch an 8-week plan tailored to your audience and goals.

Book a demo →